Restaurants

IHOP admits to faking IHOb name change for publicity

IHOb has officially returned to calling itself IHOP – and admitted the change was all part of a publicity stunt. Last month the breakfast joint announced it was going to change its name from International House of Pancakes to International House of Burgers in honor of its newest menu item. The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef. The change drew massive backlash on social media with some calling the move an “epic failure.” Fortunately for those who criticized the new name, the brand has announced it will be returning to its pancake roots. The restaurant revealed Monday it was going back to IHOP, just in time to promote a pancake deal tied to IHOP’s 60th birthday. On Twitter, the company said, “That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers).” Stephanie Peterson, Executive Director, Communications for IHOP released a statement to Fox News about the change, saying it did “exactly” what they intended. “We’re incredibly proud of the IHOb campaign that was created to announce our new Ultimate Steakburgers – it did exactly what we intended it to do, which was to get people talking about, and thinking differently about, IHOP. All along, we said IHOb was a fun, temporary name change to launch our new burgers. It was bold and effective. Burgers weren’t a menu item associated with IHOP before, and now people know they can get a great, quality burger along with the pancakes they love.”

Oh..  So, “we’re changing from Ihop to Ihob”…and then “just kidding!  It was a marketing/’publicity’ temporary” stunt.  Wow..  Customers don’t like being screwed with and lied to, and then told “just kidding.”  This wasn’t marketed as a “temporary” name change at all.  It was marketed as a name change.  Period.  Stephanie should either resign or be fired for this media campaign disaster.  I’m sure there are plenty of Ihop customers who will either take a break and go 6o Denny’s or Village Inn..or just say to heck with Ihop.  How annoying..

Red Hen teaches Sarah Huckabee Sanders that Virginia is for PC bullies (not for lovers)

Virginia is for lovers of political correctness, as we learned this weekend when White House Press Secretary Sarah Sanders was thrown out of The Red Hen in Lexington, Virginia, on Friday night. The restaurant’s owner sanctimoniously declared the establishment has to uphold “certain standards.” Evidently she means the standard of resisting President Trump, by refusing to serve steak or french fries, or a hen that’s red – or whatever it is that they serve – to an employee of the man they loathe because they’re “tolerant,” or something like that. This political correctness is quickly approaching dangerous and irrational levels the likes of which we’ve never witnessed before. In the age of social media anyone can seize an opportunity to publicly take a stand against President Trump, and know that it could easily become national news and give them their 15 minutes of fame in the process. The staff at The Red Hen knew if they asked Sanders to leave they’d get national news coverage. Shortly afterward employees were lighting up Twitter with tales of how their boss gave Sarah the boot, on moral grounds of course. This quest for media attention is becoming all too common, and as it does, we continue to see people cross the line in potentially dangerous ways. Just last week Department of Homeland Security Secretary Kirstjen Nielsen was harassed while eating dinner at a Mexican restaurant near the White House by the Democratic Socialists of America. They were upset over the administration’s immigration policy – a policy that was also the law on the books during the Obama years, but his Cabinet secretaries didn’t get chased out of restaurants following screams and chants and f-bombs. Perhaps we have celebrities like Robert De Niro, Samantha Bee, Michelle Wolf, and Peter Fonda to thank for leading the leftist mob down this road to what is approaching near anarchy. Make no mistake, this isn’t just about President Trump. Even if Vice President Mike Pence was president, this would still happen. The PC liberals in this country increasingly seem to believe that they can bully their way to public policy goals. Celebrities instigate the behavior, the far left mimics the behavior, and the media enables it all. The result is the public now thinks this is the new normal. It is not normal. It is dangerous. Peter Fonda sent out a series of tweets this week, calling for Barron Trump to be ripped from his mother and put in a cage with pedophiles, then he went after Sarah Sanders and Kirstjen Nielsen tweeting that Sanders’ kids should be taken from her and Nielsen should be put in a cage, stripped naked, and whipped publicly with it filmed for posterity. Paging #MeToo. Just curious, if Peter Fonda walked into The Red Hen would he be asked to leave because his tweets don’t meet the “certain standards” they have to uphold as a restaurant? Asking for a friend. By the owner’s flawed logic and approach to business management, anyone who isn’t a socialist shouldn’t serve Bernie Sanders because socialism has ruined many countries and cost countless lives. Yet, if I owned a restaurant I’d gladly serve Senator Sanders and a table full of his socialist friends because I’m running a business, as countless other businesses who don’t subscribe to socialism have done. That’s right, I’d serve a bunch of socialists because I’m a capitalist. Both The Red Hen’s owner and many others are pointing to the recent Supreme Court decision that ruled Masterpiece Cakeshop did not have to make an off-the-menu cake for a gay wedding to justify kicking Sanders out of the restaurant. However, there is no comparison. For that logic to work Sanders would’ve had to order food that wasn’t on the menu and then use the government to try and force them to make what she wanted. Once upon a time, it used to be if any high ranking official — from any administration, Democrat or Republican — came into your restaurant not only would you serve them, but you’d publicize it to promote your business. Gone are those days. Today, many are just looking to put politically correct points on the board, and prefer to seek out publicity for their business through divisive political statements. And our media – most of whom make no secret of the fact they are ultra-liberal – is giving them a platform to do so, not through the lens of journalism and facts, but rather by minimizing those who don’t think the way they do. Accustomed to always being the adult in the room, Sanders left The Red Hen without a scene, and later tweeted “Last night I was told by the owner of Red Hen in Lexington, VA to leave because I work for @POTUS and I politely left. Her actions say far more about her than about me. I always do my best to treat people, including those I disagree with, respectfully and will continue to do so.” You won’t see Sanders kicking anyone out of the briefing room to uphold certain standards, though many would call her justified if she did. And you won’t find her on Twitter calling anyone four letter words, or calling for the public beating of another human. Those who claim to represent “certain standards”- including tolerance and inclusiveness – should stand up and take notice. This is what it looks like.

Exactly!!  And well said, Lauren.  Lauren DeBellis Appell is the author of that spot-on analysis of how political correctness and tribalism is really tearing us apart as a country.  Then you have tools like Rep. Maxine Waters (D-CA) encouraging mobs to openly harass anyone in the Trump Administration wherever they are; restaurants, gas stations, etc.  Unreal..

Opinion/Analysis: IHOP becomes IHOb — Who doesn’t want their breakfast served with a side of bad marketing?

Who doesn’t want their breakfast served with a heaping side dish of bad marketing? The International House of Pancakes, which has been around for 60 years, has announced on Twitter that it is changing its acronym from IHOP to IHOb. No word yet on what that means for its full name. The company tweeted: “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb.” The restaurant chain has been urging followers to guess what the “b” signifies. Fans were urged to vote about what they thought it meant, choosing options like “Bacon” or “Barnacles.” (Yum!) As of this writing, bacon is deservedly winning. But a major company hopping toward a possibly half-baked new name and only getting 34,000 votes for its naming survey says a lot about how hot the IHOP brand really is. (Hint: If they wouldn’t serve you something this cold – even with syrup.) That doesn’t solve the mystery of the killer “b,” which Internet users have widely interpreted to mean “breakfast.” The implication is that customers at more than 1,650 IHOP/IHOb restaurants in the U.S, as well as Mexico, Bahrain and several other countries, don’t realize the company does more than pancakes. Rather than leap to the assumption this will be a New Coke level marketing disaster (1,000 on a scale of 1-10), many are panning the move and the new name is being battered. The Guardian scored with the best putdown, saying: “Ihop becomes Ihob in desperate blea for attention.” When even NPR says your Twitter feed is “littered with the company’s coy responses” about the move, it’s fair to be skeptical. It’s also just as fair to assume some marketing “genius” decided an official name change could make the company more “hip” or PC. Alaskans witnessed this recently when Mt. McKinley turned into Mt. Denali. The 20,310-foot-peak (the highest in North America) didn’t get any easier to climb, it just got harder to spell. Journalists know this process all too well as they watched the venerable Chicago Tribune company change its publishing arm to “tronc.” (A moronic short form for Tribune online content.) IHOP isn’t getting troncated, though IHOb conjures up other marketing problems. The term “hob” has several definitions and can mean a place on a stove to warm plates and pans, as well as the hub of a wheel or a male ferret. (Ferrets, they’re not just for breakfast anymore!). Urban Dictionary describes “hub” as “buff” or “strong,” as well as the singular form for husband. None of those really shouts “Breakfast!” to a hungry world. “Hob” is also a computer game produced by Runic Games. Perhaps players will now indicate their game of choice merely by saying: “I Hob.” Or perhaps, IHOP’s lack of cool factor will harm the game entirely. And speaking of “cool,” I just remembered I need to vote another few thousand times for ‘bacon.” Because International House of bacon might seem like a rasher idea, but it could cure any marketing problem.

Agreed..  This whole IHop to IHob thing is a total disaster.  We wonder who the brain trust was behind that marketing flop/flob.  Thanks to Dan Gainor over at the Media Research Center for his spot-on analysis here.

These Chick-Fil-A workers will be making $18 per hour

The owner of a California Chick-Fil-A on Monday hiked some employee’s hourly wages to as much as $18 and is offering other benefits. According to KXTV, current employees working as “hospitality professionals” making $12.50 to $13 per hour will see a wage increase to $17 to $18 per hour. Also, all employees will get paid sick leave and supervisors will get paid time off. Eric Mason, the owner of the Chick-Fil-A in Sacramento told KXTV, “We’re looking for people trying to raise families, improve their lifestyle. The people (are) the real key component to successful businesses. We’re looking for people who are looking for long-term opportunity.”

Taco Bell releases its own Mexican-style beer

Those who love Taco Bell and beer no longer have to choose between a chalupa and a brewski. The Cal-Mexican fast food chain has announced in a press release the roll out of its very own beer – the Beach Bell. The brew will be a Mexican-style amber lager that was created in conjunction with Four Sons Brewing, a craft brewer located in Huntington Beach, CA. The beer will be hitting the tap at Taco Bell’s Cantina store – the millennial-friendly minimalist set-up that slings booze and burritos underneath cool Edison lightbulbs. However, Taco Bell enthusiasts living outside of Southern California can hold their excitement. The company revealed the Beach Bell will only be served at the Taco Bell Cantina in Newport Beach, with no word on a larger release. Die-hard fans still have the ability to drown their sorrows, though — Taco Bell Cantinas nationwide sell a collection of domestic beer, wine and boozy “Twisted Freezes.”

Arizona restaurant closes following backlash from its pro-Trump Facebook post

An Arizona restaurant was forced to close its doors indefinitely this week after a politically charged Facebook post the eatery’s owners wrote prompted mass criticism from social media users. Christopher Smith and Jay Warren, the owners of Cup it Up American Grill in Tucson, posted a statement on the restaurant’s social media page last week with a list of things the two support and resent, including the president, kneeling for the anthem and late night hosts, Vice News reported. The post stated: “We believe in and support 100% in the following: OUR President, Always Standing for the National Anthem, repealing Obama Care…” The post also listed, God, the Bill of Rights, drug screening for welfare recipients and the U.S. Armed Forces among others they praised. Their list of things they don’t believe in or support included: “Those that DON’T respect our President, Armed Forces and First Responders, kneeling for the national anthem, Antifa, fake news, global warming and late night hosts getting political…” The post concluded with: “If you like this post, please share it with 5 friends and we look forward to your next visit! If you disagree with this post, please share it with 100 friends and we won’t be expecting you anytime soon!” The restaurant’s post also mentioned the eatery would not broadcast NFL games until “the organization got it together.” The post, which went viral, was met with widespread backlash and criticism, forcing the restaurant to delete it and all its social media accounts. The restaurant received “so many angry phone calls” that several employees chose to quit, reports say. “People threatened to burn down the restaurant with the owners in it. It’s a crazy world we’re in,” Ron Sanchez, whose daughter worked at the eatery, told ABC15. Ericka Ayup, a regular customer of the restaurant, told ABC 15 the post was not “smart” but respected their opinion. “I respected their decision to speak up and be patriotic whether people agree or not,” Ayup told ABC 15. “It wasn’t smart for them to do what they did from a business aspect especially being down here in the University — which is more liberal and young.” The restaurant apologized for the post but social media users flooded the eatery’s Yelp page with negative reviews. Last Monday, the restaurant posted a statement on its door, announcing it would be closing indefinitely. “We have made a decision to close our doors indefinitely as of today, Monday, October 9, 2017. The safety of our employees, and our families is of great concern and is our #1 priority at this time,” the statement said. “We would also like to extend a special thanks to our Military and First responders. Thank you all and God Bless.”

This is the country we live in now….where the pc police and speech nazis will go after you, and shut your business down if you dare to exercise your First Amendment rights to say something they don’t agree with.  Oh well..  We hope Cup it Up reopens soon!

Waffle House founders die less than 2 months apart

Thomas Francis Forkner Sr., who jumped from selling real estate to the restaurant business when he co-founded Waffle House in the 1950s, has died less than two months after the death of his business partner who recruited him to help launch the famous Southern diner chain. Waffle House said in a statement that Forkner died Wednesday at age 98. He grew up in DeKalb County just outside Atlanta, the company said, and returned there to sell real estate after serving as an Army intelligence officer during World War II. Forkner sold a house to his neighbor, Joe Rogers Sr., who worked for the Toddle House restaurant chain. Rogers persuaded Forkner to join him in starting a restaurant of their own. They opened the first 24-hour Waffle House in the Atlanta suburb of Avondale Estates on Labor Day in 1955. They opened a second location two years later, and they kept building the business over the next two decades. Under Forkner and Rogers, the Waffle House chain grew to 400 restaurants by the time they sold the business in the late 1970s. Rogers died March 3, just seven weeks before Forkner. The company said Forkner’s wife of 71 years, Martha Forkner, died March 4. The Atlanta-based company now has more than 1,500 locations. Forkner was known to drop by the company headquarters regularly, up until a few weeks before his death. He would often drive there to have lunch with new manager trainees, said Waffle House Chairman Joe Rogers Jr., whose father started the company with Forkner. “Tom and my father had a handshake deal, and their partnership and friendship continued for more than 60 years,” Joe Rogers said in a statement. “Tom and Joe were great partners_Tom working the real estate side of the business and my father operating the restaurants.” Forkner also was an accomplished golfer, the company said, and won enough senior championships to warrant his induction into the Georgia Golf Hall of Fame in 2007.

What a great story!  I love their Toddle House ham & cheese omelets..   Thank you Tom and Joe for sharing your truly American story, and your great breakfasts, with us.  R.I.P.