Beer is a classic beverage for barbecues. But this summer, one of America’s best-known beers, Budweiser, is cozying up with Coleman Natural Meats to offer pulled pork, smoked ribs and bratwurst accented with the familiar taste of Bud. “Introducing classic Coleman Natural Budweiser products to a new younger audience will bring generations of consumers from the beer aisle to the prepared meat case,” Mel Coleman Jr., founding family rancher of Coleman Natural Meats, said in a statement. “Our great tasting product and recipes will continue to bring them back time and time again.” The five new products include St. Louis-style pork spareribs in full and half racks, pulled pork, jalapeno cheddar bratwurst and beer brats. The spareribs and pulled pork are coated in Budweiser sauce, and both varieties of bratwurst are made with Budweiser American lager. All the new products are made with slow-roasted, all-natural Coleman pork, with no antibiotics or added hormones. And if you’re a millennial – meaning you were born between approximately 1981 and 1999 – Budweiser and Coleman think you’ll want to put down your avocado toast and pay attention. “Budweiser is an iconic brand that is recognized throughout the U.S. with impressive advertising and marketing,” Bart Vittori, general manager of Coleman Natural Meats, said in a statement. “The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case.” Is that true, millennials? You can decide for yourself this summer, as that’s when the new product line will appear in stores nationwide. Or preview the line and learn more about it at BudweiserMeats.com.While awaiting the new Budweiser-Coleman product line, toast to the upcoming summer with one of the 101 best beers in America.
Budweiser will not be sponsoring rapper Jay-Z’s “Made In America” music festival this year, despite previously being a major sponsor, instead opting to spend money sponsoring country music events. Though 2018’s “Made In America” features a popular lineup including Nicki Minaj, Post Malone, Meek Mill, Diplo, Zedd, Ty Dollar $ign, Miguel, Fat Joe, Lil B, and JPEGMAFIA, Budweiser, which “used to spend millions of dollars staging and promoting the fest,” realized that country music attendees drink more Budweiser beer. “We are realizing that music is being consumed in many different ways today and we want to keep up with trends and how consumers are behaving today,” declared Budweiser Vice President Ricardo Marques, who, according to Ad Age, discovered in research that “fans at country music events spend more on beer than at similarly sized events featuring other genres.” At South by Southwest festival this year, Budweiser organized Country Music Showcase with Sony Music Nashville. Earlier this year, Jay-Z’s music streaming service, Tidal, was accused of falsifying the number of streams played by users on the platform. Tidal is reportedly months behind on payments to labels, and some artists have become withdrawing their music from the service. In May, Jay-Z reportedly convinced rapper Meek Mill to back out of a meeting with President Donald Trump on the topic of prison reform.
A beer once called “America,” just got a lot more patriotic. Budweiser has revealed its newest addition to the Reserve Collection – a Freedom Reserve Red Lager inspired by a recipe handwritten by first president George Washington. According to the press release, George Washington hand-penned the recipe “To Make Small Beer” in his personal military journal, dating back to 1757. “Take a large Sifter full of Bran Hops to your Taste — Boil these 3 hours,” Washington wrote in his journal. “Then strain out 30 Gall. into a Cooler put in 3 Gallons Molasses while the Beer is scalding hot or rather drain the molasses into the Cooler. Strain the Beer on it while boiling hot let this stand til it is little more than Blood warm. Then put in a quart of Yeast if the weather is very cold cover it over with a Blanket. Let it work in the Cooler 24 hours then put it into the Cask. leave the Bung open til it is almost done working — Bottle it that day Week it was Brewed,” the recipe reads, according to the New York Public Library where George Washington’s papers are archived. The limited-edition beer will be brewed by Budweiser’s own veterans, whose signatures will be displayed prominently on each of the vintage stubby bottles and one-pint cans. A portion of the proceeds will go toward Folds of Honor, a nonprofit providing educational scholarships to military families. “We are incredibly proud of our Freedom Reserve Red Lager because it was passionately brewed by our veteran brewers who have bravely served our country,” said Ricardo Marques, vice president, Budweiser. “With Freedom Reserve we remain dedicated to our mission to support our veterans and their families through our longstanding partnership with Folds of Honor.” The full-bodied lager is brewed with toasted barley gains and finishes with a hint of molasses. The Freedom Reserve Red Lager will be available beginning in May through September 30, or while limited supplies last.
Very cool!!! 🙂
Launched by Adolphus Busch in 1876, Budweiser is still one of America’s top selling and best-known beer brands. And while craft brews may be making a dent in the big guys’ appeal, the brand still boasts a loyal fan base and continues to turn out great a campaigns. From the famous Clydesdales to Helen Mirren’s sassy anti-drunk driving Super Bowl commercial, here are a few things you may not have known about Budweiser.
To see the list, click on the text above. As someone originally from St. Louis, AB is an institution in that great city. 🙂
The King of Beers wants to solidify its status as a true U.S. icon by changing its name to “America” this summer. Anheuser-Busch InBev, the parent company of Budweiser, has asked the Alcohol and Tobacco Tax and Trade Bureau for permission to use labeling that replaces the beer’s name with the word America and boasts patriotic phrases like“Land of the Free,” “Liberty and Justice for All,” “Home of the Brave” and “From the Redwood Forest to the Gulf Stream waters this land was made for you and me,” reports AdAge. AB InBev owns two of the country’s bestselling beers—Bud Light and Budweiser—but the company is technically no longer American-owned. InBev, a beer conglomerate based in Belgium and Brazil, acquired Anheuser-Busch in 2008. But the company has worked tirelessly to maintain its image as all-American institution. Since 2011, the company has released special edition summertime cans that feature images such as American flag stars and stripes or the Statue of Liberty as a nod to several patriotic pastimes including Memorial Day, July Fourth, and barbecue season in general. “You have this wave of patriotism that is going to go up and down throughout the summertime,” Anheuser-Busch InBev U.S. Marketing VP Jorn Socquet told AdAge, though he wouldn’t specifically talk about the “America” label plans. “We found with Budweiser such a beautiful angle to play on that sentiment.” Budweiser, an official U.S. sponsor of the Olympic games, will continue its patriotic push with a new ad featuring several Olympic athletes and a branded series that tells inspiring stories of “Team Budweiser” athletes starting in June.
As someone who is originally from St. Louis, I’m torn on this. On the one hand, the patriotism angle is cool. On the other hand, it’s kinda disingenuous..as the company, a long-time St. Louis institution, is now owned by a “beer conglomerate based in Belgium and Brazil.” So, that kinda ruins it..