Anheuser-Busch sending 300,000 cans of water to Hurricane Florence victims

The King of Beers is proving once again it can be the Highness of Hydration in a pinch. A Georgia brewery that churns out Budweiser is shifting gears to send 300,000 cans of clean drinking water to help anticipated victims of Hurricane Florence. The Anheuser-Busch brewery in Cartersville made the switch after the American Red Cross asked if it could to pause beer production in order to can emergency water. Anheuser-Busch has donated 79 million cans of emergency water to areas in times of natural disasters over the last 30 years. The Cartersville facility, which also has made the change before during natural disasters, according to WXIA, will send a six-pack of truckloads to communities in North Carolina and South Carolina, a representative for Anheuser-Busch confirmed to Fox News. The news came the same day Anheuser-Busch announced that its brewery in Fort Collins, Colo., is also ready to can emergency water if needed. “For the last 30 years, we have been working with the American Red Cross and our wholesaler partners to provide clean, safe drinking water for communities hit by natural disasters,” said Michel Doukeris, CEO of Anheuser-Busch, in a news release. “Earlier this year, we recognized the employees who help make the program possible in Budweiser’s Super Bowl commercial and made a new commitment to expand our capacity to produce safe, clean drinking water for disaster relief at our Fort Collins Brewery. Today, we are pleased to deliver on that promise, doubling our production capacity to help our fellow Americans in times of need.” Anheuser-Busch is commemorating the Fort Collins announcement with new cans and trucks that “capture the spirit of the program,” according to the release. In August 2017, the same brewery in Cartersville sent over 50,000 cans of water to victims of Hurricane Harvey. Anheuser-Busch even highlighted the facility in its Super Bowl LII commercial, titled “Stand By You,” which showcased the company’s employees efforting the process. “This is not something that we are doing today just for the Super Bowl, we have been really working on this for 30 years, and it’s a global initiative to make sure our company does what it thinks is the right thing to do,” Michel Doukeris, Anheuser-Busch CEO and AB InBev North America Zone president said..

AB, which is based out of my hometown of St. Louis, MO, has a long history of this sort of giving back to the community.  Major kudos to the good folks at AB for this outstanding effort!  Excellent!!     🙂

10 things you never knew about Budweiser

Launched by Adolphus Busch in 1876, Budweiser is still one of America’s top selling and best-known beer brands. And while craft brews may be making a dent in the big guys’ appeal, the brand still boasts a loyal fan base and continues to turn out great a campaigns. From the famous Clydesdales to Helen Mirren’s sassy anti-drunk driving Super Bowl commercial, here are a few things you may not have known about Budweiser.

To see the list, click on the text above.  As someone originally from St. Louis, AB is an institution in that great city.     🙂

Customer suing Anheuser-Busch since Leffe ‘abbey’ ale isn’t brewed in a monastery

Anheuser-Busch InBev has been slapped with a lawsuit from a Florida man who claims he was deceived into thinking its Leffe beer was brewed in a Belgian abbey. The proposed class action lawsuit, filed Friday in Miami federal court by Henry Vazquez, alleges that the beer giant used deceptive packaging and marketed Leffe as a premium product. The company uses language like first “brewed and perfected by Belgian monks” in 1240, sustained through “750 years of Belgian tradition,” and depicting the bell tower of an abbey on the label, reports Reuters. The packaging and marketing of the brand, Vazquez alleges, caused him to overpay for Leffe branded brews including Leffe Blonde and Leffe Brune, when the beer is actually mass-produced in the same automated factory that manufactures Stella Artois. “Their marketing quite clearly shows Leffe to be a specialty craft beer,” Natalie Rico, a lawyer for Vazquez, said in a phone interview with Reuters. “Consumers believe they are buying something that is limited quantity and very high quality. That is not the case.” Unlike other Belgian beers such as Chimay, Leffe has not been brewed at an abbey since the Abbaye de Leffe was destroyed in the French Revolution in the late 18th century, according to the suit. Last year, Anheuser-Busch reached a $20 million settlement with drinkers of Beck’s beer who successfully argued that the beer giant had fooled customers into thinking Beck’s was from Germany when it’s actually made in St. Louis, Missouri. Vazquez has filed his lawsuit in the same court. The plaintiff is seeking class action status for consumers nationwide who purchased any Leffe beer within the last four years. Vazquez is seeking compensatory and punitive damages, and a formal declaration from Anheuser that Leffe is not brewed in an abbey or by monks. Leffe may not be brewed in a Belgian abbey, but Birra Nursia, a Belgian-style blonde ale brewed in Italy by American monks is now available in the U.S.

Another beer story in the news on this National Beer Day…  Prost!!     🙂

Budweiser Clydesdales going back in the stable for the holidays

Amid declining sales in a competitive craft beer market, Anheuser-Busch will start rolling out new ads to appeal to younger drinkers.

BOOOO!!!!!!!  I get that Anheuser-Busch (AB) wants to appeal to younger drinkers, and is gonna do some hipster type ads.  I get that.  Its obnoxious.  But, hey..  I get it.  But, to throw those gorgeous, iconic Clydesdales under the bus and put them out to pasture?  C’mon..  What are Christmas commercials without the AB Clydesdales!  We should all go the AB web site (I just did), and leave a complaint on their feedback/contact page.  Awful..