In response to the ongoing controversy surrounding NFL players kneeling during the national anthem, the owner of Flemington Car and Truck Country has pulled the dealership’s ads from broadcasts of games for the remainder of the 2017 season. “The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the national anthem,” Steve Kalafer said in a statement. “We have cancelled all of our NFL advertising on the Optimum and Infinity (cable) networks.” Kalafer is also part of the Somerset Patriots’ ownership group, an independent professional baseball team based in Somerset County. “As the NFL parses the important nationwide issues of ‘social justice’ and ‘freedom of speech,’ it is clear that a firm direction by them is not forthcoming,” Kalafer said in the statement. Advertising during the 2018 season will be considered at a later date, he said. Representatives of Optimum and Xfinity could not be reached for comment as of Monday night. Both cable companies and representatives of Kalafer would not disclose the advertising rates the car dealer pays during NFL games. Kalafer decided to pull the ads on Thursday after he said employees and customers commented on the disrespect they felt from players who have either knelt or locked arms during the playing of the national anthem. “I’m talking to 99-percent of (my) contacts, and they agree that it’s disrespectful, it’s improper,” he said. “We couldn’t support the lack of direction.” However, Kalafer stressed his problem is not with protests, but the way the NFL and team owners have not taken a leadership role in responding to the player’s actions. He feels strongly that NFL owners should have given their players direction on how to best exercise freedom of speech. As a result of lack of intervention by the owners, Kalafer said, the protests have spiraled out of control. “Owners buried their heads in the sand when (Colin) Kaepernick was kneeling. That was the time and place for direction and leadership, and that’s why this controversy is taking place,” he said.
Steve gets it! And we applaud his principled stand. More and more businesses are pulling their adverting from the NFL. That translates into millions and millions of lost revenue to an organization that ONLY cares about the almighty dollar. They obviously don’t give a damn about their fans. Until they pull their collective heads out of the sand (or their asses), the NFL will continue to alienate their fan base, and find their tv ratings continue to plummet. To read more on this issue, scroll down three articles to read the posting about last night’s Monday Night Football..