KFC, a unit of Yum! Brands, announced Friday that actor Rob Lowe is taking on the role as the company’s new Colonel Sanders. Debuting on Sunday, the former “West Wings” star will appear in a new ad campaign promoting the fast food chain’s “Zinger” chicken sandwich, which KFC has spent nearly $80 million to create over the last two years. Lowe said in statement that he signed on as a spokesman to pay tribute to his grandfather. “My grandfather was the head of the Ohio chapter of the National Restaurant Association in the 1960s and took me to meet Colonel Harland Sanders when I was as kid,” Lowe said in a statement Friday. “It was a big deal. I thought this would be a nice homage to both Colonel Sanders and to my grandfather.” Lowe joins a list of other celebrities who have filled the colonel’s iconic shoes. Comedians Darrell Hammond, Jim Gaffigan, Norm Macdonald and actors George Hamilton and Billy Zane have also played the king of fried chicken. The new spicy Zinger is the company’s first fried chicken sandwich to be made by hand, daily in-house, the company’s president said..
Finger lickin’ crazy! To see the promo video, and read the rest of this article, click on the text above.